Last Updated 6th December 2017

About Xurveys

Xurveys matches members of the public wishing to take part in surveys with researchers seeking their views. The Xurveys website (, including its subdomains) is owned and run by Number Cruncher Analytics Ltd trading as Xurveys and registered in England and Wales, company number 10885040.

Xurveys is Committed to Safeguarding Your Privacy

Xurveys is committed to maintaining the privacy of online respondents and panel members. Please read the following privacy policy to understand how your personal information will be treated.

Our Standards

Xurveys supports and strictly adheres to the standards and guidelines set out by ESOMAR:

Collection & Use of Personal Information

Xurveys collects and processes personal information to enable it and its clients to conduct survey research and shall be regarded as the data controller.

Xurveys may not process personal information for any purpose or in any manner other than is necessary to perform its research and analysis. This implies the following processing.

Panelists are invited to join the Xurveys panel. Panelists may join the panel to voice their opinions in different surveys regarding products and services. Panelists may also accept other services which are used for market research. Xurveys helps facilitate this process. Xurveys collects personal information from respondents and panelists who, of their own free will, chose to provide or accept the collection of such information

When Xurveys facilitates data collection research, we encourage our clients to use questionnaires that clearly identify the research company and explain the purpose(s) of our contact.

The personal information of respondents and panelists may be used for the following purposes:

  • to invite the respondent or panelist to participate in market research through a questionnaire;
  • to execute a profiling study to garner more information on the respondent or panelist;
  • to respond to a support based issue;
  • to validate a respondent’s or panelist’s answers; and
  • to update and ensure that the panelist’s personal information is true and correct; and
  • to notify winners of prize draws that Xurveys may hold from time to time.

Occasionally, we may contact a panelist in order:

  • to gather information to provide any other form of incentive offering; and
  • to ask for a panelist his/her permission to use their personal information for a purpose that was not explained to them when their personal information was first collected.

When a respondent or panelist participates in any of our surveys that we carry out on behalf of our clients, the survey may ask a panelist for their personal opinions, as well as demographic information, such as their age and household composition. A panelist may also accept services which will result in tracking of the panelist’s use of Internet such as websites accessed and online campaigns exposed to the panelist. If you do not wish to participate in online measurement please click here. If you wish to learn more how to clear your browser’s cache and cookies please click here. If you wish to learn more how to opt out of providing or resetting your advertising ID please click here for IOS or here for Android. If you wish to learn more about cookies placed by Xurveys and its partners please click here.

A respondent or panelist may refuse to answer certain questions or discontinue participation in a study at any time. If a panelist joins our panel, they may rescind their membership at any time by following the opt-out instructions.


A cookie is a small text file containing information about an individual that is placed by a website on an individuals’ device. Xurveys places cookies on your computing device for survey control and fraud prevention purposes.

Xurveys and its partners may also use tracking cookies, tags, and scripts to track certain information about you based on your activity on our site or third party sites. We may use this information to determine whether you have seen, clicked on, or otherwise interacted with an online ad or promotion that we are working to help evaluate for one of our research clients. None of your personal information is shared with any third party.

Disclosure of Personal Information

We DO NOT give, sell, or otherwise transfer your personal information to third parties without your prior consent, except as otherwise set out below.

Survey Responses and information: Only aggregated or pseudonymised information will be shared with our clients. Any answers you provide to survey questions or information that we collect will remain entirely confidential.

Sale of a Business: We may transfer any information we have collected about you as an asset in connection with a merger or sale of business or part of our business or as part of a corporate reorganization or other change in corporate control.

Legal: Xurveys and our service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. We may also disclose personal information in collecting a debt owed by you, or otherwise where necessary for the establishment, exercise or defence of legal claims.

Security of Personal Information

Each panelist’s account information and profile are password-protected so that you and only you have access to this personal information.

We recommend that you do not divulge your password to anyone. Xurveys will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to sign out of your panel account and close your browser window when you have finished using the site. This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet café.

Whenever Xurveys handles personal information as described above, regardless of where this occurs, Xurveys takes steps to ensure that your information is treated securely and in accordance with this privacy policy.

Children’s Privacy Protection

Xurveys strongly believes that it is important to protect the online privacy of children and Xurveys encourages parents or guardians to spend time online with their children to participate and monitor their Internet activities. Xurveys will never process personal information of children without parental consent.

Parents or guardians are encouraged to contact Xurveys to discuss the personal information collected from their child or children.

How to Contact us

To ensure you are up to date with any changes to this privacy policy, please see the last updated section of this policy. Questions regarding this policy, complaints about our practices and access requests should be directed by email to the Privacy Officer, or by mail to:

Privacy Officer
Number Cruncher Analytics Ltd
71-75 Shelton Street
London WC2H 9JQ
United Kingdom

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